How relevant is Social Bookmarking for SEO today?

Spending over 5+ years in SEO industry, I have worked on several link building techniques and generate lots of traffic for my client’s website and blog. Today I came across a question that has asked and answered so many times in different communities and blogs:

How relevant is Social Bookmarking for SEO Today? Are we wasting our time and efforts on submissions of website/blog details on social bookmarking websites?

social bookmarking

So here I want to explain few things which I have learned from different experiments and my working experience.

According to my thoughts, submission of your website/blog won’t directly helps you to achieve ranking organically and it also doesn’t help people who want results overnight.

It helps to drive qualified traffic, build relationships with likeminded people, brand awareness and increases online visibility, but to achieve all this you have to put lots of time and efforts on these social bookmarking websites.

Why I think, submission on social bookmarking sites are totally waste of time?

There are several reasons why it is waste of time to submit your business website/blog on social bookmarking websites. In our experiment, we conclude that stumbleupon.com only generated bounce rate for our blog rather than expected targeted traffic. Here are few more I am explaining below:

  • Easy medium to get a back link or Spam
    It is an easy medium to submit your website. Just submit details like website URL, Title, description and tags and you are done. Many people use robots to fill this forum and mass submissions fast. That makes social bookmarking websites full of junk and spam content.
  • Duplicate content center
    People generally submit details of website and blogs by taking 100-150 words content from original source and submit same details on several social bookmarking websites. Don’t you think it is a case of duplicate content?
  • Mass submissions of self promotional & low quality content
    There are many people who only join social bookmarking sites to promote self content or services. They usually do mass-submissions to acquire top position in recent post tab. These activities make a social bookmarking website none other than a source of junk or low quality content.

Things to consider before submitting website on social bookmarking websites

There are several things you should consider before making accounts on these social bookmarking websites to achieve good amount of traffic.

  • Always read guidelines of social bookmarking websites before creating account
  • Check relevancy of your business with categories of that social bookmarking site
  • Don’t register to promote only your business services, take part in appreciating other shared content by thumbs up or liking their content
To know more read here >> How to Do Old Link Building Tactics Right in 2016

Why I think, social bookmarking site submission is great way for long term SEO?

All social bookmarking sites are not bad as websites like reddit.com, bizsugar.com, hackersnews.com and more strictly follow its quality guidelines and moderators on these websites are very active to delete your low quality content in no time.

If you submit your website in right category by following all guidelines, probability of getting massive targeted traffic and online visibility increases. Here I would like to recommend you best guide to start from: https://mention.com/blog/social-bookmarking-sites/

Conclusion

When I am saying it is good way to long-term SEO means it also helps in improving SEO rankings, but not directly. Social bookmarking sites are good medium to increase brand awareness and maintain public relationships. Use these websites for sharing quality content or spreading words about your website. Don’t depend or put extra efforts on these websites to get quality traffic and boost your website ranking.

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Saurabh Sharma has been working in Internet marketing domain for over five years. He is a qualified IT professional, having fair knowledge of SEO, Social Media and Content Marketing. He also offers online marketing solutions to help people in endorsing the best marketing strategy for their business. He contributes articles about SEO tips to Searchenginejournal.com.

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